About 

I’m a Multicultural Creative Director with over 20 years of career with experience in the following markets: Mexico, LATAM, U.S. Hispanic & General Market.
I have experience creating and managing integrated, multi-channel campaigns that include traditional media as well as strong social and digital components.

Throughout my career I’ve put together and led high-performing creative teams that helped our clients achieve outstanding business results, as well as consistently created award-winning work.
I’m a strong champion for diversity and I firmly believe that the more diverse a team is, the better the ideas will be.

Personal motto: If Ideas touch people’s hearts and solve problems, awards will follow.

In 2002 I came to work at Leo Burnett Chicago and made this city my new home. Since then, I’ve been lucky to have worked with very talented people for incredible clients as a Multicultural Creative lead.

CLIENTS
Barefoot Wines, Gran Centenario Tequila, Cox Communications, Allstate, UnitedHealthcare, Purina, Marshalls, P&G for Mexico /LATAM and U.S. Hispanic (Pert Plus, Head & Shoulders, Tampax, Secret, Ace detergent, Gain Detergent, Charmin, Bounty, Pepto Bismol, Prilosec OTC, Clearblue), Kellogg's (México, North America and U.S. Hispanic), Chicago Latino Film Festival, Feeding America, Mazola, Wrigley (Eclipse, Juicy Fruit, Doublemint), Mexico Tourism Board, Corona beer (México), Tecate beer, Brahma beer, Beck’s beer, Jack Daniel’s, JPMorgan Chase Bank, McDonald's, Disney, Toys R Us, Philip Morris.

AWARDS AND RECOGNITION
Cannes Lions, Clio, London International Awards, D&AD, The One Show, New York Festivals, Kinsale Shark Awards, Radio Mercury Awards, Epica Awards, Webby Awards, ADDY, Communication Arts, Lürzers Archive, Wave festival, El Sol, FIAP, El Ojo de Iberoamérica, Mosaic Awards, ANA and the Effie Awards, among others.

JUDGE
Radio Mercury Awards
FIAP 2011 - Direct and Promo categories.
FIAP 2015 - Radio and The Ibero-American Cup categories.
El Sol 2016 - Digital, Social and Mobile categories.
El Ojo de Iberoamérica 2019- Print and Print Production categories.
El Ojo de Iberoamérica 2021- Branded Content and Radio categories. 
El Sol 2020/2021 - Activation and Brand Experience categories.
Ciclope Festival 2022 - Film Craft category.
El Ojo de Iberoamérica 2022 - Design category.

Info

3025 N Christiana Ave
Chicago, IL 60618

marusapalooza@gmail.com
marusapalooza@hotmail.com

+1 773 398 4186