#SENDBADLUCK #ENVIAMALASUERTE
During the World Cup, Allstate insurance decided to empower fans by letting them send bad luck to their rivals via a tweet to the personification of misfortune: Bad Luck. We created more than 300 REAL TIME VIDEOS responding to fans’ requests, taking credit for unfortunate events during each one of the 64 world cup games.
Recognition
Cannes Lions: Bronze
Cannes Innovation Lions: Shortlist
Clio Awards: Silver
Webbys: 1 Nominee / 1 Honoree
Epica: Bronze
FIAP: The Cup / Gold / Bronze
El Ojo: 2x Silver / Bronze
El Sol: Silver / Shortlist
U.S.H. Idea: Silver
New York Festivals: Finalist
Wave Festival: Bronze
Mosaic Awards: Digital Grand Prix
ANA Multicultural: Hispanic Grand Prix
YOUR CLOTHES WEREN’T THERE
P&G’s Gain detergent stands for its long-lasting scent. This was a print campaign for a product innovation: Gain with Febreze. Gain detergent was getting a boost of extra freshness. One that would pass even the hardest torture test
Kitchen / Gym.
Recognition
D&AD: Wood Pencil
Communication Arts: Advertising Annual
New York Festivals: Gold / Bronze
El Ojo: Gold / Bronze
El Sol: Bronze
FIAP: Bronze
DANCEABLE TRAILERS
Latin culture has experienced a boom in the United States, with reggaeton taking American radios and dance floors by storm. Americans were loving our music, but our films? Not so much.
To increase diversity and attendance at the 34th Chicago Latino Film Festival (CLFF), we created “Danceable Trailers,” reggaeton songs based on the plots of three movies from the Chicago Latino Film Festival. We aired them on different Chicago radio stations to promote the festival. At the end of each song, an announcer revealed to listeners that it wasn’t a song they just heard, rather the trailer for a movie featured at the Chicago Latino Film Festival.
By reaching out to our target audience in places they were already tuning in, we achieved the most successful year ever for the festival.
Recognition
London International Awards
Bronze in Radio & Audio: Original Music
Shortlist in Radio & Audio: Use of Music
LIVING IN GOOD HANDS
This integrated campaign showcases key moments in the journey of Hispanics who come to the U.S. in search of a better life. The product ads provide glimpses of everyday situations that can stop you momentarily, but also how quickly you can go back to enjoying life when you are well protected.
This campaign included TV Spots, Radio, Digital and Social media components.
EMOJI SIGN
Challenge: Despite the laws and traffic signs, 42.6% of drivers in the US admit to texting while driving. Which results in someone being hit by a car every 7.5 minutes.
As a car-insurance company that helps protect drivers and pedestrians with various initiatives, Allstate wanted people to understand that “Texting and Driving” is more dangerous than people think. So we used one of the things that distracts drivers the most to raise awareness about this issue.
Idea: Turn an emoji into a unique road sign to put driver’s eyes back on the road.
Recognition
London International Awards LIA: Bronze
COFFEE & JUICE
This ad for Bounty Reusable Paper Towel communicates that cleaning two different stains, like coffee and grape juice, is like cleaning just one.
It’s a visual demo of superior performance because you can tackle more messes with the same sheet.
Recognition
Communication Arts Advertising Annual
Ojo de Iberoamérica Gold
Luerzer's ARCHIVE Vol.1/12
STAINS HAPPEN
A visual concept based on a human truth: Accidents happen and there is no way you can avoid them. In order to create a striking impression of this, we designed 3D characters connected by simple emotional cause-and-effect situations.
Recognition
Cannes Lions 2013: Print – Bronze
Cannes Lions 2013: Print, Outdoor & illustration -11 shortlists
The One Show: Print -3 Merit Award
FIAP 2013: Print - Silver
El Ojo 2014: Print - 2 golds, 3 silvers & 1 bronze (print, campaign, illustration & design)
El Sol de Iberoamerica 2013: Silver
New York Festivals 2014: 4 Shortlists
USH idea Awards 2013: 1 Gold / Best Print campaign
El Diente 2013 Argentina: Print & Illustration - 2 Bronces
The WAVE Festival 2014: 1 Gold, 2 Silvers and 1 Bronze in (print, outdoor, art direction, illustration)
Cannes Predictions selection
PURPLE PURSE - ATM
Using security camera footage from ATMs, we showed that domestic violence goes beyond physical abuse. Security cameras, the silent witnesses to all kinds of assaults in public places, were used to show how a woman being robbed in broad daylight can hide an even more tragic story.
Recognition
LIA - Bronze Radio 2015
FIAP - Bronze Radio 2015
FIAP - Bronze Film 2015
Kinsale Sharks Awards - Bronze Film 2015
El Ojo de Iberoamérica - Shortlist Radio 2015
Radio Mercury Awards - Shortlist Radio 2015
WAVE Festival Brazil - Shortlist Radio 2015
STORK
When it comes to an answer that will change a woman’s future, she needs not only a straight answer but a clear one.
With Clear Blue there will be no doubts about it because it’s 99% accurate and very easy to read because it spells out “Pregnant” or “Not pregnant”.
Recognition
Cannes Lions: Silver
Radio Mercury Awards: Finalist
Ojo de Iberoamérica: Shortlist
UNLUCKY PROMISES
Soccer fans make all kinds of outrageous promises to “help” their team win. But they don’t always fulfill them.
Allstate Insurance decided to use the personification of misfortune, Bad Luck, to make sure fans kept the promises they made.
HOW? We sent Bad Luck to all the games of the 2017 Gold Cup. He collected real promises, from real fans on camera.
After every game, Bad Luck posted a video showing a fan of the winning team fulfilling his promise.
For the final, we decided to choose among all the promises we received organically on Bad Luck’s page, and picked a fan to fulfill his promise on Facebook Live the day after the big game.
FIBER CYCLE
Our goal was to reach an older target audience since FMW had previously been targeted to kids.
Our strategy focused on FMW’s high fiber content, and how it helps you get rid of what your body doesn’t need.
As a result, our idea was: Clean your Body Inside.
Recognition
Cannes Lions: Silver
USE YOUR NOSE TO WIN
We created a sensory experience: Among the madness of this concert Illustrated by eBoy and the madness of a pre-Lollapalooza party there was a fan that was different from the rest. His clothes smelled like Gain detergent.
For the Print ad we added a scented varnish printed on him and at the party we plated a guy with a T-shirt washed with Gain. The challenge: To find the right guy with your nose to win Lollapalooza tickets.
Now Latinos interact with both Latino and Mainstream culture, and in both Spanish and English languages. The Print ad was published in the first issue with “Latino infused” content of Rolling Stone Magazine.
TEAM 13
GREATNESS CAMPAIGN
Gain laundry detergent stands for scent. And that’s its main differentiator in the category.
The powerful thing about scent is that it can bring new life to a simple ordinary piece of clothing and make it great. So how do you bring scent to life without visuals cues or the actual scent itself?
Recognition
Communication Arts- Dec. 2012 - Radio Advertising Annual.
Radio Mercury Awards - 2012 - Radio Shortlist.
LOVE AND HATE
Recognition
The One Show: Finalist
2009 Advertising Age Hispanic Creative Advertising Awards: Silver / Best of Show P&G Pepto Bismol "Love & Hate" TV campaign
Hugo Awards: Silver
El Sol: Silver
El Ojo: Classic - Best TV P&G Pepto Bismol “Love and Hate” Campaign
ADDY Awards – District Gold / P&G Pepto Bismol “Love and Hate” TV campaign
SCENT INSUFFICIENCY
Hispanic consumers in the U.S. loved the scent of Gain detergent. But after the economic crisis they switched to a different detergent. One that was cheaper and scentless. To bring these consumers back to the amazing fresh scent of Gain, we created a fake condition.
BATTLE
Bounty towels are so resistant they can be used and reused in the kitchen. This radio piece uses peoples’ imagination and mimics battle sounds, but with fun twist.
In other words, this radio talks about winning the war against spills with Bounty.
This radio spot was created in Spanish and English versions, to run in both the U.S. Hispanic and general markets.
This idea demonstrates the endless possibilities of Radio as a medium and it also proves that even paper towel ads can be fun.
Recognition
Cannes Lions - 2010 - Household Products - Gold
Cannes Lions - 2010 - Music & Sound Design - Gold
New York Festivals - Gold World, Bronze World for best copywriting, Bronze World for best sound design, Bronze Hispanic.
Clio 2010 - Bronze
Shark - World Winner Radio
Radio Mercury Awards - Gold
EL Ojo - Bronze
ALL THE PEOPLE BEHIND YOU
SEASONAL MOVERS
Cox users older than 60 tend to move for a few months as they are trying to avoid harsh weather or simply to get out. Cox helps them to pause their services when needed and unpause them when they come back home.
TRANSFERS
Moving to another place can be stressful. The last thing you want to do is call to transfer your internet and cable services. We launched an almost silent TV campaign to let customers know they could transfer their services online with COX quickly and easily.
